“Jim, how do I get people who sign up for my list to consume the lead magnet that I used to get them to sign up?”

I find this question interesting!

There are two schools of thought when it comes to lead magnets:

#1 You shouldn’t worry about whether anybody…

Most people associate urgency with scarcity.

Urgency is a feeling that gets people to act NOW.

Scarcity is a LIMIT of some kind (limited time price, limited quantity, expiration date, etc.). Scarcity is what most people use to create urgency.

Why? Because scarcity is the easiest way to get people…

I’ve got an interesting analogy to help you understand HOW to do this!

Let’s say that we’re on the beach. I drop a $100 bill. I come back tomorrow and drop another $100 bill. And I keep doing that several days in a row!

Three things will happen!

#1 People…

That’s a famous quote by the poet, John Donne, from the 17th century.

It’s often used, and it means (at least to me) that you can only get so far on your own without help from others.

“A fool thinks himself wise to trust only on his own counsel.” …

Let’s talk about masterminds.

I’m a member of several different mastermind groups:

• One meets every single day
• One meets once every week
• One meets once a month

That might sound like a lot of meetings that leave me starved for time, but these groups actually help me get more stuff…

I remember a funny story about picking up my dad from the hospital with my mom.

We went to a bagel shop, and I was amazed. I got this bagel with plenty of cream cheese, capers, and smoked salmon. …

I’ve been teaching on the topic of creating your own book for more than 20 years now.

One of the biggest objections I hear from people goes something like this: “I want to write a book, but who am I to write a book? I’m not an expert in anything.”

…

I’ve been selling my ebooks since 1997. And back then, one of the biggest hurdles you had to get over was explaining to people the concept of an ebook.

They got hung up on the fact that you were not going to send them a physical book in the mail…